First let me begin by saying that this an academic exercise, which by no means reflects the university politics or is endorsed by the brands in question. After Stoli made a punch to the self-extended parliament my brief was for my students to choose a brand and also tackle the same event creatively. Honestly, I was spoiled rotten! The below result is posted in random order for an execrise that was done under strict internet-less conditions (meaning, any a resemblance with anything currently floating online is a simple coincidence).
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| Elio Mechleb |
Elio Mechleb chose "Nike" which - when pronounced in Arabic means "to screw someone" - this mandate extension is the biggest "Nike". There, sealed and delivered!
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| Elie Aoun |
Eie Aoun chose Cafe Najjar, "slowly slowly on the backburner" we load our politicians and have to carry them till 2017.
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| Joseph Abboud |
Joseph Abboud capitalized on a long lasting battery and a famous slogan already "what's your battery? Re-O-Vac" (Chou bettariyetkon?). We should have chosen a disposible brand!
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| Lexie Daoud |
Lexie Daoud strikes a double punch! First with Fiordelli "sar badna ta2m jdid" - we need a new "outfit" (which doubles as new people and new suit!). And then she was on a roll and did Yokohama tires:
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| Lexie Daoud |
"Da3et el tasse" (the wheel cover/compass has been lost).
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| Rana Ayoub |
Rana Ayoub calls for the parliament members to give themselves - and us - a break... Have a break Have a KitKat.
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| Tannourine |
Lea Saliba pictures our speaker of the parliament drinking and therefore stopping to talk for "a moment of silence" to mourn a democracy that remained at the "demo" level.
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| Exotica |
Ghenwa Abou Fayad takes Exotica for a field trip with "a rose only blossoms... once!".
Once more, this is not a reflection of the USEK politics or the brands' stance on what is going on, but I am very proud we have students who will work in the ad industry capable of creating the concept and the copy for this in 75 minutes or less!
