Almaza and Heineken: "cahet de famille" iPhone "bend"wagon....

Research credit: P.C.

Everyone is now jumping on the iPhone "bend"wagon among the many brands there was Heineken with "no worries.... it happes to us all the time" - local beer brand Almaza pitched in with "we're been bending since 1933". Both used the beer cap to do the analogy. Small problem?

Almaza is actually owned by Heineken. So is this a case of "let's apply this to all our brands" directive from the Netherlands? Is it a case of a copycat from someone who has access to the mother company's advertising? Or is it "like mother like daughter" and all think alike with a "cachet to famille"?