Audi is launching the Month of Quattro and a chance to put one's name on map through #landofquattro - according to their website this is the explanation:
"The Land of quattro is a global campaign that showcases the unique beauty of countries around the world. Now, in our region and during the month of quattro, Audi is on a quest to discover and promote the most exciting hidden trails across the Middle East – and we want you to be our expedition partner.
Hit the road with us as we explore uncharted territory. Together we will show the world just how incredible your country is, inspiring them to follow in your path. Best of all you’ll get to name the trails."
I am far from being a car enthisiast, so basically if I am mentionning this it is for the advertising and communication part. I really loved the #landofquattro name for the campaign, it immediately conjures images of outlandishness, grandeur, rugged landscapes and symbolic banner emblems. I also admit that musically, it's very inspiring with deep, rallying and melancolic sounds (I immediately thought of Scottish music - which darn me, they are voting tomorrow to see if they get independence or not! - and the Brittany-originating Breizh music).
All in all, a majestic name very fitting for the campaign.
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